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How does Google make money from Android?

本文发表在 rolia.net 枫下论坛How does Google make money from Android?
Re-AskFollow130
15 Answers
Brandon Smietana
Brandon Smietana, Founder of Symbolic Analytics
Upvoted by Aaron Ligon, I worked as an analyst at Google from 2007 through 2009
Mobile internet users will surpass desktop internet usage within 20 months at the current rate. Mobile is the largest growth market for advertising.

Google is not attempting to and cannot monetize Android directly. Rather Android is an open platform that reduces the fragmentation in the mobile market for applications.

If Google did not come in and create an open platform, we would see the emergence of several closed platforms controlled by companies whose interests are counter to Google's. The carriers, Apple, Microsoft and so on. Apple has built a closed platform and dominated it in the same way that Microsoft has dominated the desktop OS market. Apple has to approve or deny you applications. Apple tells you what applications you can run. Apple tells you what language the applications have to be written in. Apple is now the only advertising network that can use geolocation data for targeting advertising on its platform. And so on.

It is in Google's best interest to have a mobile internet running an on open architecture which is not strongly controlled by any single interest, rather than to have a number of fragmented platforms controlled by competitors competing to have the next Microsoft type monopoly over mobile. For instance, look at the difficulty that Google has had in getting its Chrome browser and Google Voice application approved by Apple.

When you build your company on top of a platform that another company controls, the controlling interest will extract rents from you. This is merely economic history.

For instance, what if Microsoft started paying cell phone carriers to offer mobile phones and package Bing as the default search engine on these phones, similar to the way operating systems licenses are negotiated with desktop OEM manufacturers. What would happen if Apple's exclusive agreement with AT&T expired and Apple decided to subsidize the iPhone at $100 price point and monetize through their advertising platform? What if a consumer had a choice between an iPhone and a generic Nokia phone when their contract was up for renewal? Without a viable alternative platform, Apple would achieve dominate market share and be in a position to lock Google out of most of the mobile market.

The carriers are in price competition and attempting to maintain margins by differentiating based upon service level and branding. When you look at the cellular market, its clear that not developing Android would have been suicide for Google. Even with Android there is little reason to believe that Google's dominance of search and advertising would naturally extend itself to the mobile market without significant effort on Google's part.更多精彩文章及讨论,请光临枫下论坛 rolia.net
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Replies, comments and Discussions:

  • 工作学习 / 事业工作 / 大家不要把谷歌重组当成小事情。 在经济不好的时候,大家想想公司们会FOCUS ON WHAT?
    答案:核心业务。

    这是非常不好的SIGN。 非常非常希望这次经济是软着陆。
    这真要看领导者的能力和智慧了。希望美国来年大选不要选错人。
    • 重组是因为避免反托拉斯法,而且过去十年股沟的发展过速,一些传统大公司的毛病一下子全出来了。这次改组是一种主动调整的策略。按照股沟的size,如果真的到了有事才改造,晚了。 +1
      • 谷歌除了核心业务,哪几项是赚钱的?看看老印领导的这两个领域,赚了点吆喝外,还赚了什么?
        皮查伊现年42岁,印度裔,是科技界公认的世界级大神。谷歌浏览器Chrome就是他发明的,后来又成了整个安卓业务的总裁。
        • 说chrome是他发明的是一半的事实,就等于说iPod是Jobs发明道理一样。现在发明这个词更以专利申办人/团体为基准。所以没有错。
          至于核心业务,公司改组其中一个目的就是财务更明朗/清晰。是不是只有核心业务才赚钱真的只有在改组后才清楚。所以才说这是主动调整。

          chrome和android奠定了股沟客户端的占有率,赚了客户群,本来就是防守性的策略,只不过很多股沟粉认为这两项已经赢了
          • 所以啊,看到老板困难了吧。根本就无法量化员工表现。看我给出那个百万刀啦交易员视频,老板最终级的问题就是你赚钱了没有。
      • How does Google make money from Chrome? +2
        How does Google make money from Chrome?
        Re-AskFollow1
        1 Answer
        Akheel Km
        Akheel Km
        Google primarily makes money by showing ads in Google search results.The more people that search on Google, the more money they make.

        Firefox has a Google search toolbar.Google pays Firefox a royalty for every search made through that toolbar.More people the use Chrome,less the money Google loses.

        Internet Explorer by default uses Bing search engine. Google can't make any money off these people. So making a better browser with Google search as default helps.

        There are also other ways that Google makes money from Chrome. When users sign into Chrome, Google are better able to collect more personal details, which results in more personalised ads, which are more likey to be clicked.


        http://www.quora.com/How-does-Google-make-money-from-Chrome
      • How does Google make money from Android? +1
        本文发表在 rolia.net 枫下论坛How does Google make money from Android?
        Re-AskFollow130
        15 Answers
        Brandon Smietana
        Brandon Smietana, Founder of Symbolic Analytics
        Upvoted by Aaron Ligon, I worked as an analyst at Google from 2007 through 2009
        Mobile internet users will surpass desktop internet usage within 20 months at the current rate. Mobile is the largest growth market for advertising.

        Google is not attempting to and cannot monetize Android directly. Rather Android is an open platform that reduces the fragmentation in the mobile market for applications.

        If Google did not come in and create an open platform, we would see the emergence of several closed platforms controlled by companies whose interests are counter to Google's. The carriers, Apple, Microsoft and so on. Apple has built a closed platform and dominated it in the same way that Microsoft has dominated the desktop OS market. Apple has to approve or deny you applications. Apple tells you what applications you can run. Apple tells you what language the applications have to be written in. Apple is now the only advertising network that can use geolocation data for targeting advertising on its platform. And so on.

        It is in Google's best interest to have a mobile internet running an on open architecture which is not strongly controlled by any single interest, rather than to have a number of fragmented platforms controlled by competitors competing to have the next Microsoft type monopoly over mobile. For instance, look at the difficulty that Google has had in getting its Chrome browser and Google Voice application approved by Apple.

        When you build your company on top of a platform that another company controls, the controlling interest will extract rents from you. This is merely economic history.

        For instance, what if Microsoft started paying cell phone carriers to offer mobile phones and package Bing as the default search engine on these phones, similar to the way operating systems licenses are negotiated with desktop OEM manufacturers. What would happen if Apple's exclusive agreement with AT&T expired and Apple decided to subsidize the iPhone at $100 price point and monetize through their advertising platform? What if a consumer had a choice between an iPhone and a generic Nokia phone when their contract was up for renewal? Without a viable alternative platform, Apple would achieve dominate market share and be in a position to lock Google out of most of the mobile market.

        The carriers are in price competition and attempting to maintain margins by differentiating based upon service level and branding. When you look at the cellular market, its clear that not developing Android would have been suicide for Google. Even with Android there is little reason to believe that Google's dominance of search and advertising would naturally extend itself to the mobile market without significant effort on Google's part.更多精彩文章及讨论,请光临枫下论坛 rolia.net
    • 看来我要学会用Bing搜索了
      • caw忘了bing的大牢板也是印印,还是用baidu吧
        • hehe, Bing's boss is a Chinese, Qi Lu.
      • 不用,大不了几年后他带着钱走了,再让谷歌赔点钱。