本文发表在 rolia.net 枫下论坛This is a email I replied to 东方木:
Actually, you don't realy need my advice for how to enter CRM world.
CRM is more like a concept, not some kind of language, even not realy some kind of knowledge based skills. It's more like design a application for business with customer fucus, business acumen. The famouse tool now in the market is from BroadVision, you can search their web site find more info.
To be honestly, I'm also new in this field. The only advantage I've got is I designed and implemented several sales application and financial app for HongKong companies when I was in China. So when 2 years ago I formaly start to do "CRM" system, it's almost looks have no special meaning for me. Just a app for sales and marketing to gether info and do some analysis. What I can do is when I design it, put more attention on how to make it easies to use and gether more info than they claimed, that will save your time. For a CRM designer and developer, the most important thing is: You should always know more than your clients about WHAT THEY NEED. Cause most of the time, your client never know what they need, they just keep saying "give us a CRM system, so we can serve customer better", but they never say what functionalities, what data analysis report they need and how, only when you give the choices, they will say "this, this" "that that" and "combine this with that".
So search online and take a look of all related articles. Frankly speaking, nothing is realy helpful, but you're not wasting your time when reading them, they give you ideas of what, how and why, then when you need to build a CRM system, simply work with sales, marketing for several days or weeks, know what they're doing, then design a system that can make their lives easier, that, you can call it "CRM".更多精彩文章及讨论,请光临枫下论坛 rolia.net
Actually, you don't realy need my advice for how to enter CRM world.
CRM is more like a concept, not some kind of language, even not realy some kind of knowledge based skills. It's more like design a application for business with customer fucus, business acumen. The famouse tool now in the market is from BroadVision, you can search their web site find more info.
To be honestly, I'm also new in this field. The only advantage I've got is I designed and implemented several sales application and financial app for HongKong companies when I was in China. So when 2 years ago I formaly start to do "CRM" system, it's almost looks have no special meaning for me. Just a app for sales and marketing to gether info and do some analysis. What I can do is when I design it, put more attention on how to make it easies to use and gether more info than they claimed, that will save your time. For a CRM designer and developer, the most important thing is: You should always know more than your clients about WHAT THEY NEED. Cause most of the time, your client never know what they need, they just keep saying "give us a CRM system, so we can serve customer better", but they never say what functionalities, what data analysis report they need and how, only when you give the choices, they will say "this, this" "that that" and "combine this with that".
So search online and take a look of all related articles. Frankly speaking, nothing is realy helpful, but you're not wasting your time when reading them, they give you ideas of what, how and why, then when you need to build a CRM system, simply work with sales, marketing for several days or weeks, know what they're doing, then design a system that can make their lives easier, that, you can call it "CRM".更多精彩文章及讨论,请光临枫下论坛 rolia.net